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10 of the PlanB Solution most famous logos and what you can learn from them
The best logos are beautiful, versatile and most importantly, memorable. Getting a logo designed involves a deep understanding of your brand and audience and the ability to communicate all of that to a talented designer through a brief. For this last part, it helps to have some creative logo inspiration to reference when deciding what shape your own logo should take.
To this end, we dove deep into our design database and have gathered the 99 best logos created by our Top Level designers. And to make this list manageable, we’ve grouped logos by type, so whether you’re looking for a striking symbol, a lovable mascot, or a classy monogram, we’ve got you covered.
To this end, we dove deep into our design database and have gathered the 99 best logos created by our Top Level designers. And to make this list manageable, we’ve grouped logos by type, so whether you’re looking for a striking symbol, a lovable mascot, or a classy monogram, we’ve got you covered.
The best logomark logos
A logomark refers to a specific icon that accompanies the logo’s brand name. The advantage of a logomark is that it associates an image with your business, creating an easily-identifiable symbol. There are two main types: pictorial and abstract.
The best emblem logos
An emblem is a seal, badge, or crest that contains a logo within a literal or implied frame. These logos typically contain more supporting information than is common—such as an establishment date and slogan. Because of that, they can come across as old-fashioned (in a good way, depending on the brand). But despite their historical origins, logo designers still find them useful today. Let’s take a look at both classic and modern interpretations of the emblem logo.
The best mascot logos
A mascot is a logo that features a distinct character, and as such, it combines the best of both worlds. Not only does a character have an easier time communicating personality traits than a symbol, it provides an additional brand asset that can be used outside of the logo—as many mascots show up in advertising and across company websites. The fact that they are separate characters is essentially what separates mascots from regular logomarks. There are three main types of mascot logos to consider.
The best font logos
Typographic logos are all text without an accompanying logomark or icon. These make the brand name a work of art all on its own. Though they can be based on a specific font, many typographic logos are fully custom as well. There are two main logo varieties, involving the initials of a brand (sometimes called lettermarks) or the whole name (sometimes called wordmarks).
The best logos of all time
What constitutes the best logos of all time is a contentious topic. After all, there are so many businesses around the world and so many logos being designed everyday to represent them. In short, there are many winners in this arena. And yet, there are some logos that always come up time and time again in these best-of conversations. What the following logos have in common is the way they have stood the test of time, either by the iconic designers who created them or through an effective rebranding campaign. With all that said, here are some of the best of each type of logo.
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